![]() The off trade will be in direct competition with supermarket pricing for the majority if not all the current offering. ![]() Distribution links within NI are Increased but at what cost?.Or, if we are ever to get a BrewDog bar, will it partly, if not completely, be tied to Molson Coors?.Does this mean that the licence associated with BrewDog Now is associated with Molson Coors?.This leads to more questions than answers unfortunately for BrewDog in Northern Ireland: The deal is aimed at accelerating the number of taps of Punk IPA across the region with packaged Dead Pony, Elvis Juice, Punk AF & Punk IPA aimed at the off trade. Whilst all of that was going on, unconfirmed reports and discussions emerged that BrewDog’s new distribution partner in Northern Ireland was going to be Molson Coors… Yes, that’s right a macro owned business distributing the ‘fiercely independent’ BrewDog.Įarlier today news broke confirming that Molson Coors would be the new distribution partner for BrewDog for both the on and off trade in Northern Ireland. Over the last few weeks there has been murmurs that a BrewDog bar was finally heading to Belfast, initially rumoured at The Marcus Ward (formerly The Stiff Kitten – a previous location that BrewDog looked at in 2014/15) but quickly the Muldoons site in Sailortown became the focal point with a verified venue on UnTappd associated with it ( ).Īlthough these rumours were quickly quashed with a response that the venture wouldn’t be a full bar in Belfast, it has since been announced that it will be the latest location for ‘BrewDog Now’ franchise (launching July 6th). Did ye hear the bars? Nothing is ever sacred in Northern Ireland is it?
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